The Purple Ribbon Campaign in Newfoundland and Labrador marks the beginning of 16 days of activism against gender-based violence. The event is a public gathering where families and friends of those lost to gender-based violence come together to remember and honor their loved ones. The campaign officially starts on November 25 each year and concludes on December 10. The event includes a flag-raising ceremony at the Confederation Building, where memorial banners of women and girls are displayed, and attendees are encouraged to bring brightly colored flowers in memory of those who have lost their lives or been impacted by gender-based violence. The event is open to the public and is a significant part of the province's efforts to raise awareness and support for survivors of gender-based violence.
https://www.gov.nl.ca/releases/2025/exec/1125n01/
